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DIRECTWATCH: Callserve mails phone relics

14 Dec 2000 | by MARK KLEINMAN

-European company claims to allow its clients, which include leading internet service provider brand World Online ... telecoms providers. Consumers will spend increasing amounts of time online, so internet telephony ...

Interpublic buys Deutsch

01 Dec 2000 | by Camilla Palmer

), public relations and event marketing (Deutsch PR/Promotions), online communications (iDeutsch) and urban ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

30 Nov 2000 | by KEN GOFTON

and Tequila absorbing DM shops to strengthen their expertise. The way in which the two listings have ... could knock the shop's CRM credentials, given its involvement from the start in Tesco's pioneering ... Richard Bagnall-Smith says that the agency is doing as much work online as offline, and is involved ...

DIRECT NEW BRIEFS

23 Nov 2000

Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle...Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign positioning it as the place to look for talent, venues, services and suppliers from the creative world ...

AAR's Glazer to take the reins as its new managing director

03 Nov 2000 | by JEREMY WHITE

'one-stop shop' approach, where it aims to advise on whatever communications discipline clients ...

NEWS BRIEFS

02 Nov 2000

The Royal British Legion's Poppy Appeal is this year allowing donations to be made online without...The Royal British Legion's Poppy Appeal is this year allowing donations to be made online without the need for a credit card transaction. Pledges to the Popp-e appeal will instead be charged to the donor's next phone bill. The Popp-e site can be found at www.poppy.org.uk. The donation system was designed ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

02 Nov 2000 | by RACHEL MILLER

and special branded sites where viewers can gather information, shop and even do their banking. Nick ... . It is convenience shopping. Things like CDs are fantastically easy to post. On Open it takes four clicks to make a purchase and it is done through a mechanism that people know - television. It is the ultimate shopping ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

02 Nov 2000 | by RACHEL MILLER

be used online with confidence. Research from BMRB showed that 67% of internet users aged between 25 and 50 were reluctant to shop online because of credit card fraud. The launch was backed by a pounds ... -ROM, pretend we ve sent you a free drinks mat. The CD contained a dry-run of the online registering ...

Mail.com sells advertising business

27 Oct 2000

Online advertising company Mail.com is moving out of the advertising business to focus on messaging...LONDON (Brand Republic) - Online advertising company Mail.com is moving out of the advertising business to focus on messaging services. Mail.com’s advertising business supplies targeted e-mail based advertising and permission marketing solutions to publishers and marketers. The New York-based company ...

HOTLINE

27 Oct 2000

agencies Traffic Interactive and Direct Partners to deliver an integrated online and offline strategy...FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister agencies Traffic Interactive and Direct Partners to deliver an integrated online and offline strategy to build traffic to the FT.com website. ...

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