will initially be the exclusive online partner of the lottery, although other companies may get involved at a ... with distribution to the UK’s largest online community.” ...
Channel 5 has signed a multi-million pound sponsorship deal with ShopSmart.com, which will see the shopping site sponsor the broadcaster’s evening movie slot for a year. The deal, brokered through MediaCom TMB, builds on the success of the current sponsorship, which has run throughout 2000. Adult awareness ...
The Federal Trade Commission has approved the merger between US heavyweights America Online and Time Warner. A unanimous vote gave the green light to a combined company with media and internet interests worth £87 billion. However, the FTC did impose a number of conditions, primarily to protect open ...
, be it print, online or on other platforms. We have therefore chosen to focus our efforts on developing the NME ...
Coca-Cola to up online marketing spend...Coca-Cola is preparing to significantly increase the amount it spends on online and interactive ... -Cola chief marketing officer Stephen Jones said the company was committed to investing more in online. He ... association with specific events such as the Olympic Games online. In the UK this would equate to at least £1 ...
Online gossip can stop staff talking
linked with a number of possible purchasers since negotiations with Germany’s T-Online collapsed earlier ... it was negotiating with T-Online. Freeserve revolutionised the online market in the UK when it launched two years ...
. The group is also working on the gradual development of a cross-media sell involving its regional and online ...
cash White’s year-long tenure has seen him steer the company away from the online sales tag it once ... -mail marketing, wireless campaign serving, and the online brand measurement tool Ad Index. “e-mail is growing ...
Freeserve has poached Joanne Cox, head of marketing at online sales house Real Media, to take up the new position of marketing director for the ad sales department. The portal and ISP recently brought its advertising sales operation in-house and Cox will work on marketing the Freeserve offering ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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