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huge adspend will be the focus. Competition Comparative shopping services such as Ybag, Kelkoo and Pricerunner all shop around for the consumer but searches are based on price rather than the characteristics ...
huge adspend will be the focus. Competition Comparative shopping services such as Ybag, Kelkoo and Pricerunner all shop around for the consumer but searches are based on price rather than the characteristics ...
RWE, the German multi-utility, has turned to Financial Dynamics to oversee all PR for its pounds 4.3 billion cash takeover bid for Thames Water - Britain s biggest supplier.
- be it shopping with a certain site or filling out an online questionnaire. Users can redeem points...The US-based online reward scheme MyPoints launches in the UK this week with more than 50 consumer brands on board. Advertisers reward web users with MyPoints after any sort of online activity - be it shopping with a certain site or filling out an online questionnaire. Users can redeem points ...
’s chief executive Jim Spowart said that his original intention was to launch the online service after ...
Grey's digital shop to join the new launch as the chief technical officer and the chief information ...
Grey's digital shop to join the new launch as the chief technical officer and the chief information ...
It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who didn't. The brewer, Ogilvy concluded, had spent millions on a...
It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who didn't. The brewer, Ogilvy concluded, had spent millions on a...
WARSAW: Top 10 Polish generic drugs manufacturing firm Polfa Kutno has appointed its first PR agency outside Poland in a bid to raise its profile among the financial markets in Western Europe. The company, appointed Chichester-based pharmaceuticals specialist AWP Pharma following a two-way competitive...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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