20 Dec 2001
| by MARK KLEINMAN
supported by an online campaign which
features an interactive screensaver e-mailed to smokers who have
registered for the online version of the Nicorette Fresh Start
programme. The screensaver works on the same ...
14 Dec 2001
| by Staff,
LONDON - Chime Communications has taken a controlling stake in online advertising agency...BloodPartnership specialises in online and interactive campaigns, including viral email, banner ads and animation. Clients include Iceland, Virgin.net and Securicor. Chime has now upped its stake ...
years, depending on profitability.
The group's Chime Online interactive division also includes ...
12 Dec 2001
| by Gordon MacMillan,
business is now mobile youth marketing, it still has a limited online presence, which was mostly scaled ...
important than the site's online activity are the 130,000 qualified names on its database, with 4,000 being ...
06 Dec 2001
Entire, the direct marketing agency, has hired former Iceland
marketer Andrew Howell as a senior data planner. Howell, who was
marketing database manager at the supermarket retailer and previously
worked at GUS Home Shopping and Supanet, will play a key role in the
agency's data planning department ...
06 Dec 2001
BUPA is targeting independent financial advisers with a direct
marketing campaign to launch its financial protection scheme. The push,
through WWAV Rapp Collins North, involves direct mail, press advertising
and online activity. Promoting BUPA's critical illness cover and income
protection plan ...
04 Dec 2001
| by Jennifer Whitehead,
The campaign is a Christmas promotion for Pharmacy2U, the online beauty and health retailer, targeting relevant sections of MyPoint's 200,000-strong member database.
On opening the email, the recipient hears a voice stating: "Wait, don't delete me. Save money this Christmas with unbeatable prices ...
27 Nov 2001
| by Jennifer Whitehead,
LONDON - Despite the doom and gloom about the dotcom bust and online advertising revenue drying up
26 Nov 2001
| by Sylvia Westall,
NEW YORK - eBay, the online auction site, is launching its first catalogue across the US as part...shopping.
The company will distribute 23m catalogues as inserts in 55 different newspapers. eBay has ...
items at any time online will be large enough to allow customers to find what they are looking for ...
23 Nov 2001
| by CAMILLA PALMER
wanted to make High and Mighty look like a regular high-street store,
not a freak shop ...
22 Nov 2001
Hotrecruit.com, an online recruitment site, has appointed
Grasshopper to handle its Christmas direct marketing campaign following
a six-way pitch. The activity will target recruitment managers across
the service industry, promoting the site's offer of advertising
positions from 1 a day.
...
to remove filters
