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MEDIA BRIEFS: Worldpop acquired by iTouch

WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier ...

Firefly appointed for Hutchison 3G corp comms job

and online areas. Agency board director Kieran Moore will head a 12-strong team, reporting ...

MEDIA: Sky News to offer mobile text messaging service

screens including broadcasts by Fox News and a live feed of the newsroom. Online services ... . This includes making available online Sky's quarterly programme schedule, previously only available in print ...

WHAT THE MEDIA SAY: Rapid fall of Enron stuns City analysts

Online, 3/12). The damage had already been done, with charges of 'exceptional incompetence' (The ...

Nelson Bostock wins computer security launch

such as banking, retail and the law. The theme will be that the product allows online communication ...

Brands2Life to aid roll out of T-Motion WAP services

Online mobile services company T-Motion has hired Brands2Life to handle consumer, corporate and trade PR as the company rolls out its UK WAP services. T-Motion is the mobile content arm ... the consumer work would involve introducing consumers to mobile services such as dating, online chat ...

Fox Parrack Hirsch to raise BTIC third party relationship

communications and online resources.' FPH won the work after a pitch thought to have included Profile ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

club. Therefore, Big Picture's PR agency Kudos, split launch activity between offline and online ... and Smtvlive, plus women's publications and websites, including The Parents Guide and newwoman online ... , newspapers and TV. But, Williams' concerns about the online commercial environment centre around ...

CAMPAIGNS: What The Media Say - Media maul Marconi as shares dive

Organisation: Marconi Issue: Major financial strife 'Dramatic collapse' (BBC Online, 7/9), 'excruciatingly painful decline' (The Times, 6/9), 'tale of hubris' (The Independent, 5/9) 'calamity' (The ... Telegraph, 9/9). As to the question of whether the 'once proud telecoms firm' (BBC Online 7 ...

APCO picked to handle BT government PA accounts

government include work on UK online and NHS direct. It is also involved with private finance initiatives ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.