to remove filtersGavin Anderson kickstarts PR plan for retailer Baugur
02 Nov 2001
for Arcadia - the name behind high street stores Top Shop, Burtons and Dorothy Perkins. GA launched ...
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Somerfield meets with agencies to grow external PR
23 Nov 2001
added: 'We're not going head-to-head against other stores on trolley shops. We want to exploit our niche as a quality fresh food store and top-up shop.' Clarion is understood to be one ...
First Quench hires FD and C&W as it overhauls comms
26 Oct 2001 | by HOLLY WILLIAMS
Off-licence group First Quench - the little-known name behind Thresher Wine Shops, Victoria Wine and Bottoms Up - has hired Financial Dynamics and Cohn & Wolfe after a total communications rethink ... the account. First Quench is also rebranding its Victoria Wine outlets as Thresher Wine Shops. ...
Mantra wins work for direct selling arm of John Lewis
19 Oct 2001 | by CHRIS SCOTT
Department store chain John Lewis has taken on Mantra PR to launch its direct selling arm, John Lewis Direct. Last week saw the launch of johnlewis.com, as well as the chain's first foray into catalogue shopping. The agency was selected after representing website buy.com, which was bought ...
Lexis wins Domino's Pizza branding remit
19 Oct 2001 | by CHRIS SCOTT
enjoyed success with its online retailing ventures, enabling customers to order food via the internet ...
JCPR to 'demystify' DVDs in consumer campaign
28 Sep 2001
in shopping centres. Other strategies include loan weekends, allowing consumers to try the products ...
Attenborough wins Littlewoods job
21 Sep 2001 | by ED SHELTON
Littlewoods retail and home shopping has handed Attenborough Associates a brief to handle consumer and product PR work following a three-way pitch. The six-figure account involves press ... of Littlewoods rival Argos. 'For the home-shopping market it is a question of making sure the brand ...
MEDIA BRIEFS: Webswappers buys SwapitShop's
31 Aug 2001
SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month. ...
MEDIA BRIEFS: Webswappers buys SwapitShop's
31 Aug 2001
SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
