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NEW MEDIA: Red or Dead bids for revival with online presence

an e-commerce site in the first half of next year. "Our online efforts are part of a major ...

Fred Perry appoints Abel & Baker for an internet image task

The interactive ad agency Abel & Baker has been appointed to develop an online marketing campaign.... John Flynn, the managing director of Fred Perry, said: "Fred Perry going online has given us dialogue ...

NEW MEDIA BRIEFS: Janet Reger launches first e-commerce site

Janet Reger, the lingerie and nightwear brand, has launched its first e-commerce site at www.janetreger.co.uk to challenge competitors such as Agent Provocateur. Web design agency Reading Room overhauled the previous content-only site. It now offers a gift-wrap service and overnight delivery as well as a shopping hints ...

Dorothy Perkins set for TV ad debut

months. Separately, sister Arcadia brand Top Shop has unveiled plans to launch a range of Top ...

Boo faces collapse for the second time

Fashionmall.com, a New York-based fashion portal, said it was considering pulling out of online retailing as it is doing too little business online to justify the continuing costs. It is understood ... as bringing the site back to life, it also bought the site's virtual shopping assistant -- Ms Boo ...

Arkwright launches awareness posters for High and Mighty

wanted to make High and Mighty look like a regular high-street store, not a freak shop ...

PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo

, to his exclusive shop was for a clothes store where the most expensive item (a triple layer 'warmlite ...

High and Mighty repositions itself as fashion shop

and Mighty very well, are very loyal, and shop with us frequently. We needed to broaden our appeal ...

Kylie stars in Agent Provocateur spot

boyfriend. Bainsfair Sharkey Trott's commercial showed a man so aroused by a shop window display that his ...

Conde Nast slashes 22% of internet staff

The company axed some 25 jobs, affecting sites such as Epicurious.com, Concierge.com and Style.com, home of fashion titles Vogue and W online. Earlier in the year, it cut 12% of employees at Condenet, following the delay in launching several Conde Nast magazine websites. Sarah Chubb, president ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.