to remove filtersPhones 4u hires two for direct sales
20 Dec 2001 | by RAVI CHANDIRAMANI
on online marketing and the lifestyle press. Phones 4u competes with the likes of Carphone ...
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ADWATCH: BT ads target businesses with hassle-free IT solutions - BT's latest TV ad campaign stresses the importance of no-nonsense approaches to business
20 Dec 2001 | by JULES GRANT
BT pokes fun at New Age business trends that emerged in the 90s in its latest advertising aimed at business customers. The campaign represents St Luke's first work on the account, which it won from M 15m. Press, poster, radio and online activity accompany the television campaign. TV buying ...
AGENCY 2001: Below The Line Agency of the Year - Joshua - Joshua recorded a fantastic list of victories in 2001, and its work for long-time client Royal Mail would prove to be its crowning glory
13 Dec 2001
-the-line. Winning several chunks of HSBC business (offshore banking, a Yahoo joint venture, global and online work ... year, this mid-size DM shop picked up its biggest-ever contract this year, the 25m Orange account ...
The Screen test - Campaign Screen's international ad picks
12 Dec 2001
and weird robotic characters prove strangely captivating. Bell Sympatico - 'Online Jam' A live online jam session is an ideal way to illustrate the potential of broadband internet access ...
Liquid unveils Virgin Mobile's student work
30 Nov 2001 | by IAN DARBY
of ten houses for a year, rent-free. The "big red house" campaign uses a variety of online ... until March to build support for their entry as winners are determined by an online vote. Lucy ...
THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants
30 Nov 2001 | by MATTHEW COWEN
refusal to appoint a single, integrated shop. "So when we started using radio I quite quickly worked out ... with Dunstone's model of working with smaller, dedicated shops. However, he firmly denies that he encouraged ... to creative shops in Dunstone's book. It would be easy to put his choice of media agencies down to old boy ...
Genie takes Grand Prix at Connections Awards
29 Nov 2001 | by SUZY BASHFORD
BT wireless portal Genie scooped top prize at Marketing's Connections Awards for its online and WAP campaign for reality series Big Brother. The awards, now in their second year, recognise excellence in technology and customer communications for digital marketing. BT's WAP campaign won because ...
MmO2 picks PHD to handle £150m Euro media for O2 brand
23 Nov 2001 | by IAN DARBY
. Harris has also appointed Agency Republic to co-ordinate the O2 brand online. MmO2, formerly ...
NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says
23 Nov 2001 | by ALASDAIR REID
managing director, says: "In the short term we are creating a brand online and then turning ...
Mm02 to hand European task to PHD
22 Nov 2001 | by RAVI CHANDIRAMANI
will continue to be handled by agencies in local markets. The UK shops are Zenith Media and The Allmond ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
