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Seeboard to drop price-led strategy

, online activity and a telemarketing drive targeting Seeboard's two million existing customers ...

AOL Time Warner enters
double marketing pact

In a separate deal, AOL Time Warner subsidiary America Online has also negotiated an advertising ... and online media such as Instant Messenger. Terms of the deal were not disclosed, but it was said to be a "multimillion dollar, multi-year alliance". America Online interactive brands such as AOL and CompuServe ...

iTouch acquires Worldpop

business is now mobile youth marketing, it still has a limited online presence, which was mostly scaled ... important than the site's online activity are the 130,000 qualified names on its database, with 4,000 being ...

The Screen test - Campaign Screen's international ad picks

and weird robotic characters prove strangely captivating. Bell Sympatico - 'Online Jam' A live online jam session is an ideal way to illustrate the potential of broadband internet access ...

i-level in US and European 3G
ad first with mmO2

LONDON - i-level, the online media planning and buying specialist, has signed an agreement with mmO...will be the Co-operative online bank Smile. Initially, the advertising will be basic branding on the 3G portal ...

NTL to charge for NTLworld

months to get online. The move, however, was praised by the government for promoting internet ...

BTopenworld in trouble over
unmetered access claims

The complaint to the advertising watchdog concerned a BTopenworld leaflet advertising BTinternet's Anytime service, which stated several times that users could "surf the net whenever you want" and "you won't have to worry about the time you go online any more". However, the Advertising Standards ...

Jobs set to go at 365 in wake of merger

's merger of its online properties with those of media group Chrysalis....employed on 365's mainly sport-based websites. The merger of the online businesses of the two ... online properties, including Music365, after heavy losses. Chrysalis had also suffered big losses despite ... of online jobs, 365 refused to rule out the loss of jobs at its remaining telecoms business Eckohtech, which ...

Zentropy scoops Microsoft brief to redevelop business websites

and technical excellence," Microsoft's online marketing manager, Jennifer Esty, said. ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

. Cinema Paradiso helps out UK Online for Business, which projects on to buildings the giant figures 14 ... Project: UK Online for Business Client: Liz Tootill, marketing manager Brief: Generate awareness among all business organisations that UK Online for Business is promoting e-commerce in the UK Agency ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.