THE BOOK OF LISTS: The 10 hottest creative directors
20 Dec 2002
and stabilise. The two have upped the creative ante at the London shop, with notable work on Honda, Nike Run ...
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Internet advertising sees first growth for six quarters
20 Dec 2002 | by Staff,
, after a report said that online ad sales grew by 1% over the third quarter of the year..... It is estimated that $1.47bn (£920m) was spent on online advertising in the third quarter, compared with $1.46bn ... on advertising, including Yahoo! and America Online. The findings come in a report compiled by the Interactive ... Bureau, claimed that the report did not reflect the full level of growth in online advertising. He said ...
THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
homebodies. Imaginative online and ambient marketing included a heat-sensitive urinal sticker that encouraged ...
uDate.com sells to USA Interactive in £93m deal
19 Dec 2002 | by Staff,
USA Interactive said it would use the acquisition to boost the reach of its own online dating ... in the US, separate from what it feels is already an established online presence. According to uDate, 76 ... Communications to promote its online dating service ahead of a big marketing drive next year. uDate has 11m ...
Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
of around £60m. Sharp will be responsible for Vauxhall's advertising, direct mail, online communications ...
Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
of a dedicated online channel in partnership with the MSN portal....). Publicis NetWorks has won the task of developing an online creative campaign to support the games' launch. A Lottery spokesman said it was in talks with other online media owners and expected to announce ...
STOP PRESS: First Choice Holidays starts peak season ad campaign
19 Dec 2002
. The company is also reworking its Travel Choice shops to look more like its First Choice operator brand.
DIRECT BRIEFS: Rivals Digital Media relaunches two sites
19 Dec 2002
Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop
DIRECT BRIEFS: Pelegrina appoints Alcone Marketing
19 Dec 2002
£1.5m marketing budget. The agency will be responsible for developing press ads, direct mail, online
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