to remove filtersTHE BOOK OF LISTS: The 10 hottest creative directors
20 Dec 2002
and stabilise. The two have upped the creative ante at the London shop, with notable work on Honda, Nike Run ...
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Internet advertising sees first growth for six quarters
20 Dec 2002 | by Staff,
, after a report said that online ad sales grew by 1% over the third quarter of the year..... It is estimated that $1.47bn (£920m) was spent on online advertising in the third quarter, compared with $1.46bn ... on advertising, including Yahoo! and America Online. The findings come in a report compiled by the Interactive ... Bureau, claimed that the report did not reflect the full level of growth in online advertising. He said ...
THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
homebodies. Imaginative online and ambient marketing included a heat-sensitive urinal sticker that encouraged ...
Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
of a dedicated online channel in partnership with the MSN portal....). Publicis NetWorks has won the task of developing an online creative campaign to support the games' launch. A Lottery spokesman said it was in talks with other online media owners and expected to announce ...
STOP PRESS: First Choice Holidays starts peak season ad campaign
19 Dec 2002
. The company is also reworking its Travel Choice shops to look more like its First Choice operator brand.
DIRECT BRIEFS: Rivals Digital Media relaunches two sites
19 Dec 2002
Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop
DIRECT BRIEFS: Pelegrina appoints Alcone Marketing
19 Dec 2002
£1.5m marketing budget. The agency will be responsible for developing press ads, direct mail, online
BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
Selfridges plc 368.6m 363.5m 360.6m Source: Hoover's Online Department stores ... shop feel and reclaim significance to UK consumers. - Overhaul the mail order and internet offerings ...
OFT looks into MyTravel price claims
19 Dec 2002 | by DANIEL ROGERS
finally abandoned plans to rebrand its Going Places shops with its corporate name by the new year. The 153 shops already branded MyTravel will be converted to Going Places this week. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
