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Internet advertising sees first growth for six quarters

20 Dec 2002 | by Staff,

, after a report said that online ad sales grew by 1% over the third quarter of the year..... It is estimated that $1.47bn (£920m) was spent on online advertising in the third quarter, compared with $1.46bn ... on advertising, including Yahoo! and America Online. The findings come in a report compiled by the Interactive ... Bureau, claimed that the report did not reflect the full level of growth in online advertising. He said ...

THE BOOK OF LISTS: The 10 best viral campaigns

20 Dec 2002

integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...

Camelot to tie with MSN for dedicated channel

19 Dec 2002 | by MARK KLEINMAN

of a dedicated online channel in partnership with the MSN portal....). Publicis NetWorks has won the task of developing an online creative campaign to support the games' launch. A Lottery spokesman said it was in talks with other online media owners and expected to announce ...

DIRECT BRIEFS: Rivals Digital Media relaunches two sites

19 Dec 2002

Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop

DIRECT CHOICE: BT Broadband

19 Dec 2002 | by PAUL READMAN, Creative director, WWAV Rapp Collins Scotland

of the proofs. The message - that the approval process would have been quicker and easier online ...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

this is typical of the way in which offline DM and online e-mail marketing are often used in tandem. Chris Seth ... of traditional direct marketing, e-mail marketing and online data capture creates a very powerful and cost ... activities that promote the benefits of online marketing. WHAT DOES SMS OPT-IN MEAN? In May, MEPs voted ...

Smirnoff targets clubbers in new year push

18 Dec 2002 | by Jennifer Whitehead,

LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition...The online marketing campaign was created by Tullo Marshall Warren and will target more than 200,000 regular clubbers. An email will be sent with the headline "...if Smirnoff made party poppers", showing an HTML visual of fireworks going off over Table Mountain in Cape Town. The email links to a prize draw ...

Absolut retains Omnicom's FitzGerald for US work

17 Dec 2002 | by Staff,

The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime. The team will work with TBWA\Chiat Day, also part of Omnicom, which has created Absolut's memorable advertising campaigns ...

Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.

THE BOOK OF LISTS: The 10 Best New-Media Creatives

17 Dec 2002

Mitsubishi, Top Shop, Diesel and Virgin Records. 2. ROB CORRADI The founder and creative director ... Tongs, work for Robbie Williams and creating the online presence for the fruit drink Alive. 3. MICKEY ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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