to remove filtersTHE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
homebodies. Imaginative online and ambient marketing included a heat-sensitive urinal sticker that encouraged ...
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THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
of around £60m. Sharp will be responsible for Vauxhall's advertising, direct mail, online communications ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
this is typical of the way in which offline DM and online e-mail marketing are often used in tandem. Chris Seth ... of traditional direct marketing, e-mail marketing and online data capture creates a very powerful and cost ... activities that promote the benefits of online marketing. WHAT DOES SMS OPT-IN MEAN? In May, MEPs voted ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
of online shopping capabilities. Earlier this year, the agency promoted Colin Sharman to managing ...
Smirnoff targets clubbers in new year push
18 Dec 2002 | by Jennifer Whitehead,
LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition...The online marketing campaign was created by Tullo Marshall Warren and will target more than 200,000 regular clubbers. An email will be sent with the headline "...if Smirnoff made party poppers", showing an HTML visual of fireworks going off over Table Mountain in Cape Town. The email links to a prize draw ...
Virgin Flightstore targets travel industry
18 Dec 2002 | by Claire Billings,
LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a
Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
Proximity hires Baker to head digital arm
16 Dec 2002 | by Claire Billings,
online marketing campaigns for clients including Shell, FT.com, Wrigleys, Whiskas and Royal Mail. He ...
AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
for Cadbury Trebor Bassett's Heroes brand, Apple's European online advertising, a customer segmentation ... ends the year as one of the most frequently decorated direct shops of 2002, with triumphs including a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
