to remove filtersConsumer attitudes to snacking between meals
21 Aug 2002 | by IGD Consumer Unit
, an example being buying chocolate at the check-out for someone who did not enjoy food shopping. For more ...
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A Very Public Offering
18 Oct 2002
in stock history. Literally overnight, the online community's co-founder was worth $97m ( 66.2m), all ... with this idea about online communities. You probably remember community -- it was one of the three Cs that you ... at Spy or Coffee Shop, bleary-eyed CEOs in their twenties ran themselves ragged to build their dreams ...
Do promotions increase store expenditures? A descriptive study of household shopping behavior
01 Aug 2002 | by X Dreze, P Nisol, N Vilcassim
That is, are households grocery shopping expenditures preset before entering the store or are flexible and determined while in the store as a function of the specific store offerings encountered during the store visit? This is an important question for the retailer in light of the vast array of temporary ...
A Dot.com Story from Concept to Catastrophe
06 Jun 2002 | by Ernst Malmsten
-profile investors including LVMH chief Bernard Arnault and Benetton to launch a global online sportswear ... through in its short life. From the start, Boo massively over-anticipated the level of online sales ... of merchandising in the US got a $300,000 package. There was the staff of its online magazine Boom, which also had ...
Building Brand Value through the Internet
01 Jun 2002 | by British Brands Group
of online shopping with a credit card, and getting good redress when online purchases go wrong are among ...
Brand Trust-Leverage it or Lose it
01 Mar 2002 | by Diane Perlman, Marketing & Branding Consultant
to Shop Around: 36 percent of online consumers are window shopping on the Internet, researching ... In the huge online marketplace of 450 million people, building and nurturing trust has never been ... in the concept of e-Business and of transacting online has been key. As some consumer fears have been allayed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
