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LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
NEW YORK - Google, the search engine that has entered the language as a verb, has launched a shopping service giving users access to online merchants selling the products they want.
BBC Online is to face an investigation by the Department of Culture, Media and Sport to review its transparency and objectives in relation to competition with the commercial sector. Bodies including the British Interactive Publishers' Alliance and ITN called for the review.
Time Out is launching an online version of its dating service on its web site www.timeout.com. The listings magazine has teamed up with Dating Direct to launch the service. Users can post profiles online for free and look for potential partners. To contact them, or to read messages they have left, users...
LONDON - The BBC is facing a second major inquiry following the publication of a report into News 24, this time into its online activity, which has long been a source of conflict with the commercial sector.
The digital media agency i-level, which handles the entire new-media work for BT, has won the online media account for Specsavers following a four-way pitch. Outrider had held the account.
NEW YORK - America Online says that advertising revenue could be down by as much as 50% next year, adding to its woes in a period that has already seen it uncover $200m of falsely booked advertising deals.
Starcom Motive wanted to establish McDonald's breakfast as part of the regular breakfast routine to raise awareness and sales of the fast food chain's breakfast menu.
Recently launched service pr4everyone.com is pitched as the 'affordable' PR resource, offering SMEs an online PR tips and tricks guide.
Is Lotto going to reach more players with the help of the net? Alasdair Reid doubts it.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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