20 Dec 2002
| by Staff,
, after a report said that online ad sales grew by 1% over the third quarter of the year..... It is estimated that $1.47bn (£920m) was spent on online advertising in the third quarter, compared with $1.46bn ...
on advertising, including Yahoo! and America Online. The findings come in a report compiled by the Interactive ...
Bureau, claimed that the report did not reflect the full level of growth in online advertising. He said ...
19 Dec 2002
| by Staff,
USA Interactive said it would use the acquisition to boost the reach of its own online dating ...
in the US, separate from what it feels is already an established online presence.
According to uDate, 76 ...
Communications to promote its online dating service ahead of a big marketing drive next year.
uDate has 11m ...
18 Dec 2002
| by Jennifer Whitehead,
shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ...
gives up the chase. The young man is then satisfied and runs back to the shop, where he says: "I'll take ...
18 Dec 2002
| by Jennifer Whitehead,
with sister agency Publicis Worldwide; WPP Group's Ogilvy and the Kenyan shop Scan-ad.
The brand is part ...
18 Dec 2002
| by Staff,
of online shopping capabilities.
Earlier this year, the agency promoted Colin Sharman to managing ...
18 Dec 2002
| by Jennifer Whitehead,
LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition...The online marketing campaign was created by Tullo Marshall Warren and will target more than 200,000 regular clubbers.
An email will be sent with the headline "...if Smirnoff made party poppers", showing an HTML visual of fireworks going off over Table Mountain in Cape Town.
The email links to a prize draw ...
18 Dec 2002
| by Claire Billings,
LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a
17 Dec 2002
| by Staff,
; Margeotes/Fertitta and another Interpublic shop Mullen in Wenham, Massachussetts.
The review ...
17 Dec 2002
| by Staff,
The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime.
The team will work with TBWA\Chiat Day, also part of Omnicom, which has created Absolut's memorable advertising campaigns ...
17 Dec 2002
| by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.