to remove filtersTHE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
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THE BOOK OF LISTS: The 10 hottest creative directors
20 Dec 2002
and stabilise. The two have upped the creative ante at the London shop, with notable work on Honda, Nike Run ...
THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
homebodies. Imaginative online and ambient marketing included a heat-sensitive urinal sticker that encouraged ...
THE BOOK OF LISTS: Your starter for tens
17 Dec 2002 | by CAROLINE MARSHALL, Editor
as compiling top tens. Formerly a means for not forgetting bin bags during the weekly shop - lists, as everyone
THE BOOK OF LISTS: The 10 Best New-Media Creatives
17 Dec 2002
Mitsubishi, Top Shop, Diesel and Virgin Records. 2. ROB CORRADI The founder and creative director ... Tongs, work for Robbie Williams and creating the online presence for the fruit drink Alive. 3. MICKEY ...
THE BOOK OF LISTS: Appropriate name agency gets talent by radical means
17 Dec 2002
Instead of the time-honoured tradition of choosing founders on the basis of their skills, reputation and contacts (resulting in the well-known initials-over-the-door naming policy) the new shop, reportedly called The Appropriate Name Agency Ltd (ANAL), would choose staff solely on the basis ...
THE BOOK OF LISTS: The 10 Top Product Placements in Features
17 Dec 2002
-holds-barred animated musical comedy set largely in a shopping mall. Out on Thanksgiving weekend, it gives prominent ... , Sbarro, Dunkin Donuts, The Sharper Image, Body Shop, Panda Express - which even has its logo animated - 7 ...
THE BOOK OF LISTS: The 10 Best Outdoor Innovations
17 Dec 2002
Clear Channel's Adshel division launched the first LED advertising screens that could be changed in minutes. The company's first ever LED screen went live at the beginning of February in the Broadmead Shopping Centre, Bristol. The LED screen is the first in the UK to have a live link, enabling rapid copy ...
THE BOOK OF LISTS: The 10 Biggest Account Moves Globally
17 Dec 2002
In October, Gillette consolidated its £400 million global media planning and buying account into the non-roster shop MindShare, whose pitch was led by the global head of planning, Nick Emery. A blow to OMD, which had held the business across the US, Europe and Australasia, and was also in the process ...
THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
17 Dec 2002
-service shop and the car maker. Not that Carat would have lost much sleep about that though - it was probably ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
