18 Dec 2002
| by Jennifer Whitehead,
LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition...The online marketing campaign was created by Tullo Marshall Warren and will target more than 200,000 regular clubbers.
An email will be sent with the headline "...if Smirnoff made party poppers", showing an HTML visual of fireworks going off over Table Mountain in Cape Town.
The email links to a prize draw ...
17 Dec 2002
| by Staff,
The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime.
The team will work with TBWA\Chiat Day, also part of Omnicom, which has created Absolut's memorable advertising campaigns ...
17 Dec 2002
-service shop and the car maker. Not that Carat would have lost much sleep about that though - it was probably ...
13 Dec 2002
marketing manager
Brief: Amazon.co.uk is a far more convenient and stress-free way to shop ...
05 Dec 2002
shop Partners Andrews Aldridge.
...
05 Dec 2002
and 11% in the shops.
Awareness of the campaign peaked at 91% in September/October 2001. The target ...
02 Dec 2002
| by Claire Billings,
shoppers in Manchester with a giant walk-in bottle made from ice in the city's Deansgate shopping district.
29 Nov 2002
-up before Christmas. There's been a trend in the past few years for consumers to do their Christmas shopping ...
28 Nov 2002
| by Staff,
before their shopping is interrupted by a strained voice on the Tannoy system, saying: "Attention ...
22 Nov 2002
| by RICHARD SAUNDERS, a creative director at J. Walter Thompson London
at Lipton.
Now once upon a time, miniature flying saucers came from the sweet shop, tasted of cardboard ...
that this execution achieves in spades. Legend has it that when the Bearded One sold up shop in '16, he reckoned they ...