. The company is also reworking its Travel Choice shops to look more like its First Choice operator brand.
finally abandoned plans to rebrand its Going Places shops with its corporate name by the new year. The 153 shops already branded MyTravel will be converted to Going Places this week. ...
LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a
as on Adrail. There will be a three-week national campaign on Classic FM with 30-second spots. Online activity ...
pantomime and a shot of yet another coffee shop opening on the high street followed by the strapline: "It ...
they are out doing their Christmas shopping. From this week the company will place back-lit ads in the high ...
, power points for lap-tops and mobile phones and walk-in shops. The new-look Hotline aims to enhance ...
Carrick's exit puts a question mark over the company's central marketing strategy of rebranding 700 Going Places shops with the MyTravel name. Carrick was responsible for the company's 'masterbrand' project, which set out to make MyTravel its single distribution brand across the world ...
The train company has appointed Alchemetrics Bureau Solutions to build a new database from all the information it has collected on its customers via mailings, vouchers, promotions, press advertising and online registrations. Alchemetrics, which won the work following a three-way pitch, will create one user ...
HX balls in the pro-shop.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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