18 Dec 2003
| by Ben Carter,
LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing...the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany.
While ...
division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com.
Shaw's role was created as IAC attempted to expand the reach of its online brands across ...
18 Dec 2003
| by Staff,
LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed...is capable of building Christmas e-crackers on-line.
Visitors to the site can participate in some ...
18 Dec 2003
| by Ben Carter
Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site early next year to raise awareness of its clothing range across the Continent.
18 Dec 2003
| by Ben Carter
Expedia, one of Europe's top three online travel firms, has lost its European marketing director...for marketing both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France ...
.
IAC Travel is a division of IAC/InterActive Corp, which encompasses a number of online brands ...
online brands across the Continent. To date, Expedia has been the lead brand for IAC in Europe.
...
18 Dec 2003
that in 2003 online re-emerged from the gloom of the advertising slump and came of age as a marketing medium....To support this, he says online's share of total advertising spend will have increased from 1 ...
sizeable portion of their advertising budgets to the internet.
"We have seen a wholesale shift; online ...
, traditional brands are using online as part of their marketing mix," says Meadows-Klue.
The main attraction ...
18 Dec 2003
The revival of the online advertising sector has continued with the latest figures from
18 Dec 2003
's airport customers with online booking facilities and travel information. The site is part of a 1m
18 Dec 2003
turning to online, while building valuable relationships with existing clients by producing outstanding ...
parent company failed. In 2001, following the collapse of Deepgroup, Gluemedia relaunched as an online ...
of online as a pure advertising medium. The agency has also picked up the entire digital advertising brief ...
17 Dec 2003
| by Staff,
-based design agency take over all new-media clients from fellow South Coast shop.
17 Dec 2003
| by Claire Billings,
LONDON - Online advertising expenditure is expected to hit the £300m mark by the end of the year...and PricewaterhouseCoopers.
An online retailing boom in the fourth quarter of the year, as more people do their Christmas shopping online, is set to push the year's total past £300m for the first time, an increase of more than ...
For the first six months of 2003, £151.6m was spent on online advertising, up 85.3% on the same ...