18 Dec 2003
| by MediaWeek
Online advertising still growing...Online advertising was one of the fastest growing mediums in 2003, according to a new survey. A PricewaterhouseCoopers survey of Interactive Advertising Bureau members shows that online ...
Dobres, co-founder of online media agency I-Level. "It's turned into a grown-up, measurable medium just ...
18 Dec 2003
| by MediaWeek
different strengths. Companies use their websites as virtual shop windows for products and services. By contrast, although MMS handset penetration has reached 15%, today's average mobile is far from being a shop ...
to fill out a form online. Responses are tracked on the web, and if the respondent hasn't filled out ...
18 Dec 2003
| by MediaWeek
Legendary boxing promoter Don King will be the face of the next campaign from the BBC for its coverage of the third round of the FA Cup. King is featured in the trails, which will air on BBC television, radio and online from December 22 until May next year. The campaign was created by BBC Broadcast ...
18 Dec 2003
| by MediaWeek
the TV ad onto posters to tap into the shopping frenzy during the Christmas period. Advertising ...
18 Dec 2003
| by MediaWeek
for the past two years. She has more than eight years' experience in traditional and online media ...
18 Dec 2003
| by MediaWeek
-Gage platform. Meanwhile, Sony provides the console and broadband connector for online gaming and leaves ...
11 Dec 2003
| by MediaWeek
MEDIA STRATEGY: Condé Nast?s online advertising campaign...be linked to a shop in Kingston selling her designs. Lucy Allen, commercial director of Condé Nast Online ...
to be pushing the boundaries of online advertising, writes Ian Quinn. Somehow one associates the Condé Nast ...
. But behind the glamorous and upper crust façade, the online versions of these titles and three ...
11 Dec 2003
| by MediaWeek
print, online and street marketing, even creating a new format specifically for the client - a "flip ...
. Throughout the week, our editions ran full-page features on London - shopping, fashion, culture, food ...
. Readers were invited to enter an online competition to win city breaks with BA Holidays, and our hand ...
11 Dec 2003
| by MediaWeek
Berlusconi: shopping for companies? Italian prime minister and media mogul Silvio Berlusconi is reaching for his cheque book, with domestic acquisitions top of his shopping list. Mediaset, the listed media group controlled by Berlusconi, has funds of up to ?1bn to make domestic ...
11 Dec 2003
| by MediaWeek
The Interactive Advertising Bureau (IAB) has made a submission to the Government's review of the BBC's online activities. It said that the BBC's dominance on the web cost UK internet companies up to £40m in ad revenue during 2003. Yahoo! Europe is seeking a new managing director ...