AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
but consistent, and 2003 was arguably the year of the small shop. "The focus from a client perspective has been ...
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OPINION: Time for mature thinking on the over-50 market
18 Dec 2003 | by Laura Mazur, a business writer
, it has found that the fastest-growing group online are the over-50s. The report rubbishes ...
AGENCY 2003: Market Research Agency of the Year - Best of the rest
18 Dec 2003
, has developed QuickQuery GB. This is an online service that enables clients to ask questions and get ... advertisers wanted to target. The project created an online panel, positioned as an exclusive and desirable ...
AGENCY 2003: Creative Agency of the Year - Best of the rest
18 Dec 2003
with stunts, merchandise and online presence. "The bar is the highest it has ever been in terms of agency ...
AGENCY 2003: Media Agency of the Year - Best of the rest
18 Dec 2003
ZenithOptimedia to help promote its lower fares and improved online booking service. The integrated campaign ...
ANALYSIS: Toy market turns to education
18 Dec 2003 | by Ben Carter
sales coming in December. A mixture of general department stores and toy shops are cashing ...
Brand defence - effective protection
18 Dec 2003
on the short-listed candidates, Unilever also does initial online searches on long lists. "The earlier ...
Eventer Design and PH-media in new-media switch
17 Dec 2003 | by Staff,
-based design agency take over all new-media clients from fellow South Coast shop.
Online spend to hit record £300m after year-end boom
17 Dec 2003 | by Claire Billings,
LONDON - Online advertising expenditure is expected to hit the £300m mark by the end of the year...and PricewaterhouseCoopers. An online retailing boom in the fourth quarter of the year, as more people do their Christmas shopping online, is set to push the year's total past £300m for the first time, an increase of more than ... For the first six months of 2003, £151.6m was spent on online advertising, up 85.3% on the same ...
BBH named Marketing's creative agency of the year
17 Dec 2003 | by Emily Rogers,
's Agency of the Year winners include media shop MindShare. Work on Nike's 'Freestyler' activity and the £30 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
