to remove filtersColgate pays for premium links on Google in Europe
11 Dec 2003
to boost sales of Colgate Sensitive. Search engine marketing is proving to be a boom area for online ...
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Colgate pays for premium links on Google in Europe
12 Dec 2003 | by Staff,
area for online advertising, with analysts predicting that it will make up nearly 40% of all revenue ...
Grey goes festive in latest bikini trim work for Remington
01 Dec 2003 | by Jennifer Whitehead,
The new ad, created by Grey London, shows a silhouette of a woman holding a piece of mistletoe, but where her pubic hair should be are the words "have a very merry Christmas". The ads will appear in the men's magazine FHM, targeting men who are shopping for their girlfriends and wives. It is the first ...
Johnson & Johnson gives £15m personal care launch to Lowe
28 Nov 2003
The agency pitched against other J J roster shops for the business, which is worth 4 million in the UK. J J's other key network is DDB, while Team Saatchi handles some UK brands. The range, whose name remains a closely guarded secret, will include body lotions and shower gels and will target ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
manufacturers are becoming increasingly desperate to stand out on shop shelves and in the minds of journalists ...
Catherine Zeta-Jones appears in first Arden TV spot
26 Nov 2003 | by Jennifer Whitehead,
The TV spot supports the fragrance ardenbeauty and was created by the US agency Goodby, Silverstein & Partners in San Francisco. In the ad, the Academy Award-winning actress walks along a street after a shopping spree, while her packages float along behind her. She then reaches her car ...
CosmoGirl and Mac use website in HIV fundraising push
21 Nov 2003 | by Jennifer Whitehead,
LONDON - CosmoGirl is launching an online campaign to promote awareness of HIV and Aids.... While they are online, they can see the results of a Mac survey on HIV awareness among teenagers, which ... of CosmoGirl, said: "This online survey and e-card is an innovative and effective way of reaching teens with a ...
CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying
21 Nov 2003 | by Ian Evans
and the Daily Mirror. BBC and ITN - both nationally and locally - covered the story, as did Sky News, BBC online ...
DIRECT BRIEF: Beiersdorf launches viral campaign
13 Nov 2003
Control range. An online game has been devised by Skive Creative and is targeting 16- to 30-year-old men
PRIVATE VIEW: Nik Studzinski, the executive creative director at Publicis
07 Nov 2003
offers a seasonal feast of all things ghoulish. A shopping list ad treated with the usual Bartle Bogle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
