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TECHNOLOGY: Mobile Evolution

everything they did online using their mobile, without any significant change in the online experience ...

Analysis: End of 192 escalates PR battle for market share

running vests through Cancer Research shops), and explaining deregulation to journalists. Catering only ...

CAMPAIGNS: Telewest PR launches its 2Mb service - Consumer PR

register to try the new service. The Daily Mirror and online news source The Register were targeted ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

press and on radio, plus online coverage. Unsurprisingly, the tone of the campaign also gained a ... , technology writer for the Sun Online, recalls reviewing the product, but says the Drool campaign 'doesn ...

PROFILE: Glenn Manoff, O2 - Manoff ready to pen a new chapter for O2

engineers look like, how our sales force behaves, our shops, our customer sales, etc' is not the day ... contract with tech/B2B/online agency Midnight Communications ongoing - there are busy times to come (indeed ...

Cubitt Consulting hired by DeTeWe for corporate PR

City PR shop Cubitt Consulting has been hired to carry out UK corporate communications work

O2 set to pitch corp PR and review Midnight

The firm is also reviewing its trade, tech and online PR agency, Midnight Communications. Head of comms Glenn Manoff said the review had been triggered by his decision to 'beef up' O2's corporate PR ... ' agencies will be hired across the corporate, B2B, tech and online remits, said Manoff, adding that he had ...

O2 set to appoint head of consumer and brand PR

and online PR Amanda Richardson. O2 this week also launched a recruitment search for an online PR manager. ...

Bluetooth comms targets mass market

spokesman, the campaign will span TV, radio and online, and will centre on B2B and consumer media relations ...

CAMPAIGNS: Bad press for 3's focus on special date - Consumer PR

To launch a product when it's not in the shops could be seen as brave or foolish. But that's just what phone company 3 did in March, when it brought its third generation mobile phone onto the domestic market. There has been speculation that the firm, which is backed by Hutchison Whampoa of Hong ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.