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Sony Europe appoints insider Griffiths as brand chief

at the shop front as well. When you buy into Sony, you should be buying into a whole brand experience," he ...

Canon puts exhibition featuring Kate Moss online

LONDON - Canon is launching an online gallery to support its exhibition of pictures taken...London can view the pictures at the online gallery . The site, built by cdp-travissully, is laid out ... people the opportunity to bid for the prints being exhibited at an online auction on eBay . The proceeds ...

Logitech uses field marketing for digital pen push

stores across the UK from Saturday, November 15 for one month, coinciding with the Christmas shopping ...

Lego engages children's interest with online promotion

LONDON – Danish toy manufacturer Lego is running a pan-European interactive online campaign aimed...for Lego to engage and interact with its target audience." The drive runs alongside other online ...

Nintendo spends £6m on pre-Christmas marketing push

", which will appear on air. Kids can go online to BaseNintendo.co.uk to interact with the games ... and gaming titles and online. Pokemon will also be promoted with three new games. Creative ... that it will continue to promote the games and consoles with an online marketing presence of the next eight weeks ...

PRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications

media training, and the PR team developed narcolepsy fact sheets to send to patient groups, online ...

PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer

, one online and five parenting magazines, plus BBC Radio 1. The hotline received more than 700 calls ...

BT boosts online gaming in Xbox and PS2 initiative

, and an ever growing number of console gamers are being turned on to the benefits of broadband online gaming ... designed for online console gaming is a statement of intent from BT; we feel there is a going to be huge growth in this area in the UK." The list of games available to online players is growing rapidly. Some ...

HP to use The Cure's 'Pictures of You' in $300m ad push

. The ad will cover print, television, outdoor and online, with a website for people to submit their own ...

Maxell targets youth with MTV Euro Top 20 sponsorship

The sponsorship deal, believed to be worth €2m (£1.4m) over two years, includes on-air and online ... Europe, said: "[The Euro Top 20 chart show] represents on-air and online brand exposure for Maxell across ... department running from October 3 and an ad within the MTV Europe Music Awards TV show. The online campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.