to remove filtersSTOP PRESS: Shop Direct Group strikes deal with Boots
18 Dec 2003
Shop Direct Group, the company that owns the Additions catalogue brand, has struck a deal
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Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing...the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ... division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com. Shaw's role was created as IAC attempted to expand the reach of its online brands across ...
Saatchis campaign illustrates power of sex for Coco de Mer
12 Dec 2003 | by Mark Sweney
campaign for the erotic shop Coco de Mer in a tongue-in-cheek portrayal of the power of good sex.
ADWATCH: Asda promotes appeal as a one-stop Christmas shop
11 Dec 2003 | by Jane Bainbridge
of difference, which is that Asda is a one-stop shop." He adds that this is the best time of year for the retailer to attract shoppers who don't frequent Asda for their normal shop. "Research shows that if we get ...
PROFILE: Power broker - Nigel Samuels, Commercial director, New PowerHouse
11 Dec 2003
Samuels' marketing career has been all about energy, from brand manager of Currys through to managing director of Seeboard's shop division, and sales and marketing head of its energy business. His track record at Seeboard shows he likes to focus on the enthusiasm and motivation of staff, to provide ...
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
downward spiral. The retailer turned to a young targeted marketing shop, Diametric, for help, its clinching ...
Trio of ticketing brands unveil merged identity See
10 Dec 2003 | by Emily Rogers,
, including direct and online activity. See will differentiate itself from competitors such as market leader ... managing director Nick Blackburn is hoping to change. "We want See to act as a one-stop shop where ... . Customers will be able to book tickets online. All staff employed by the three ticket companies ...
Burnett lands global Big Mac brief
05 Dec 2003 | by Mark Sweney
rivals such as Burger King and from coffee shop chains and health-food restaurants. The positioning ...
Wheel management stages buyout from its Primedia parent
05 Dec 2003
by the prospects for 2004." Wheel - which also runs the creative shop Abel Baker - has clients including Marks ...
PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London
05 Dec 2003
person out there who thinks Orange is all over the shop. Individually, the recent work has been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
