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Future unveils appointments and growth plans at Edge

18 Dec 2003 | by Staff,

also plans to expand Edge online. James Binns, publisher of Edge, said: "This is my dream team ...

Sony UK hires WebtraffIQ to improve customer loyalty

11 Dec 2003 | by Jennifer Whitehead,

- and below-the-line campaigns, including online and off-line advertising. Marcos Richardson, European ...

AOL launches website to drive UK advertising sales

10 Dec 2003 | by Staff,

to promote the virtues of advertising online....addressing wider issues of the benefits and processes of online advertising. The site also includes examples of successful online advertising campaigns and advice on how to emulate them. The site was designed by digital communications agency Reading Room, and is supported by an online advertising campaign which will run on media ...

Busta Rhymes 'butt' ad for Virgin Mobile debuts online

03 Dec 2003 | by Jennifer Whitehead,

're using DMC's online viral buzz and marketing expertise again, this time to pre-launch 'Butt Naked ... the culture-driving, technology-savvy online audience." DMC has planned other viral campaigns for Virgin ...

Vodafone Live! signs FT to provide business news

02 Dec 2003 | by Staff,

Walter Thompson, is being supported by ongoing activity in the press, on posters, outdoor and online ...

Young people to help get oldies online in BT campaign

01 Dec 2003 | by Jennifer Whitehead,

relatives to get online....exclusion. The site gives tools and advice to help young people get their families online, and deals with issues such as lack of confidence, a major barrier to getting many parents online, and feeling out ...

Freeserve supports TV ads with email marketing

26 Nov 2003 | by Claire Billings,

, asks recipients questions about their online usage habits and offers the same options as the TV ads ... of being first in the market with new ideas and solutions. We think this innovation in online marketing has ... of service best suits their online habits. WWAV is also handling fulfilment for the campaign and its ...

PS2 targets bedroom DJs with online music software

18 Nov 2003 | by Claire Billings,

' to Mercury Music Prize winner Dizzee Rascal's 'I Luv U', as well as create tracks online and chat in a forum ...

Eidos backs football game with print and ambient drive

12 Nov 2003 | by Claire Billings,

Manager' phone line, online, as well as being distributed at football matches. A demo CD will also ...

O2 and Innocent triumph at National Business Awards

12 Nov 2003 | by Staff,

The cross-media campaign, covering TV, press, outdoor, ambient and online advertising, challenged SMEs to call O2 to find out the best mobile solution for them in two minutes. The judges of the annual awards said the two-minute challenge campaign "took a completely fresh approach to targeting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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