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Aegis to pay up to $50m for US digital marketing shop

22 Dec 2004 | by Staff,

LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).

Review of 2004 - 10 biggest marketing moments

22 Dec 2004

DOWNLOAD GOLD RUSH Coca-Cola, Orange, Woolworths and McDonald's moved into the online music market ...

Brand Health Check: Evening Standard

22 Dec 2004 | by James Curtis

sources for Londoners to choose from, including mobile and online. All of this is evident in the Standard ... ? The second is Evening Standard's online brand,thisislondon.co.uk, which from the convenience of our desks ... of the paper, rather than a free online version of it. DIAGNOSIS 2 - CARL LYONS, Marketing director, 95 ...

Washington Post to acquire Microsoft's Slate magazine

22 Dec 2004 | by Gordon MacMillan,

LONDON – Microsoft has sold its pioneering eight-year-old online magazine Slate to The Washington...as publisher. Slate was best known for being one of the first online magazines to attract big-name writers ... together reported revenues of $44.7m (£23.2m) for the first nine months of 2004. WPNI's online display ...

Aegis' media networks to deliver further growth in 2005

22 Dec 2004 | by Sam Matthews,

With 11 months' trading concluded, Aegis has revealed good growth against a background of modest market recovery. In Europe, Carat continued to perform well after winning key accounts including the £45m Lego and £23m Shop Direct tasks, although Carat France experienced a number of client losses ...

The 10 Pitches from Hell 2004

22 Dec 2004

to appoint what could be argued was the natural shop for them in the first place - the groomed team at M ...

Starbucks website to celebrate 20 years of Xmas blend

22 Dec 2004 | by Staff,

The site looks to inform and educate visitors about the heritage of Starbucks coffee and to further strengthen Starbucks Coffee Company's position as "the coffee experts". To drive traffic to the site , Starbucks has launched an online advertising campaign targeting women aged between 25 and 35 ...

The 10 Best of Bullmore 2004

22 Dec 2004

earned the respect of their clients. So stop banging on like a shop steward; your boss has an even bigger ...

Retail News brief: Top Shop takes stand against fur

22 Dec 2004

Top Shop has taken a stand against fur by placing PETA (People for the Ethical Treatment of Animals

Retail News brief: Interactive TV shopping up this Christmas

22 Dec 2004

Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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