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Market Research: Pick of the polls

.net, the internet research arm of markettiers4DC, highlights the reliability and speed of using online polling ... certain questions,' he says. 'But online subscribers can complete surveys in their own time, which tends ...

News Analysis: PR middlemen face changing role

A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure...The Survey Shop's 'PR 2004' poll of in-house communicators involved in the selection ... an objective source of basic information about agencies. Online marcoms matchmaker Creative Brief claims ... , it charges clients for managing marcoms agency searches. Agencies can subscribe to feature on its online ...

Opinion: Leader - Lessons to be learnt from agency data

Shop's report this week on the views of over 200 in-house PROs. Close to half say they take documents

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.