LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).
LONDON – Microsoft has sold its pioneering eight-year-old online magazine Slate to The Washington...as publisher. Slate was best known for being one of the first online magazines to attract big-name writers ... together reported revenues of $44.7m (£23.2m) for the first nine months of 2004. WPNI's online display ...
Chappaz, founder of online shopping comparison service Kelkoo, which Yahoo! acquired for €475m in March, has decided to take a year's sabbatical, despite only taking charge of the portal's European business in October. Yahoo! Europe does not plan to replace him directly. Instead it has promoted chief ...
The site looks to inform and educate visitors about the heritage of Starbucks coffee and to further strengthen Starbucks Coffee Company's position as "the coffee experts". To drive traffic to the site , Starbucks has launched an online advertising campaign targeting women aged between 25 and 35 ...
Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned
Fox's Biscuits has created a Christmas online game to promote its Rocky brand to eight- to 11-year
The activity, to launch early next year, will promote Hackett's spring/summer range. It is the first time the retailer has advertised its e-commerce service. Mark Owens, marketing director at Hackett, said the move online was critical to giving the company a nationwide retail presence, as its ...
sports and entertainment content business. WRC+ will be promoted online and in WRC TV programming ...
Previously, the company's direct business was handled by several different agencies and its in-house team. AOL has briefed Joshua to create a mailing campaign aimed at potential new customers, before working on other forms of customer relationship management, taking in online and email work. The agency ...
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...includes posters on London Undergound, a direct marketing push, online banner advertising and a viral email ... as specialists in mid- and long-haul travel. "In contrast to other online travel companies, ebookers ... being its appointment as the exclusive online travel agent in the Nectar loyalty scheme. The campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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