The IPR PRide Awards 2004/5: East Anglia
03 Dec 2004
to online and trade campaigns that achieved a greater reach than might have been expected. It also achieved ...
also generated publicity. Tickets for the show were given away in online competitions and the show ...
to online and trade campaigns that achieved a greater reach than might have been expected. It also achieved ...
of media-trained spokespeople, though I would ask where the radio and online coverage was. Radio ... would also suggest extending the campaign online to reach tourists, monitor comment and secure editorial ...
of chocolate with purchases over £20, and featured the products in shop windows. Derek Lowe, MD of Swiss ...
for the first time in venues not normally associated with the game - shopping centres, football clubs, state ... Shopping Centre. Local media promotions were used to drive awareness of each event, and the shows were ...
, national and online press to encourage first-time visitors, and lifestyle publications were used to target ...
of their UK vacations online. This strategy was tied in to a media relations campaign and celebrity ... on the internet.' Yau recommended centralising all UK holiday information into a one-stop shop website ...
designer/exhibit in a shop window/do a charity auction at the end' process doesn't really excite me any ...
outlets and 190 calls. Measurement and Evaluation The coverage was tracked by monitoring press, online ...
for children at a local school in Newmarket, and invited local journalists to tour Powters' shop and factory ... Breakfast Show, BBC Radio 2, Sky Radio and BBC News Online. Titles as diverse as Farmers Weekly and Family ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.