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Campaign: Salsa gives Tropicana brand Latin groove - Sponsorship

also generated publicity. Tickets for the show were given away in online competitions and the show ...

The IPR PRide Awards 2004/5: East Anglia

to online and trade campaigns that achieved a greater reach than might have been expected. It also achieved ...

Campaign: Second Opinion

of media-trained spokespeople, though I would ask where the radio and online coverage was. Radio ... would also suggest extending the campaign online to reach tourists, monitor comment and secure editorial ...

London Fashion Week: Brands on the catwalk

of chocolate with purchases over £20, and featured the products in shop windows. Derek Lowe, MD of Swiss ...

Campaign: Rugby roadshow capitalises on Cup win - Sports Marketing

for the first time in venues not normally associated with the game - shopping centres, football clubs, state ... Shopping Centre. Local media promotions were used to drive awareness of each event, and the shows were ...

Campaign: FH makes Boat Show's relocation a success - Exhibition PR

, national and online press to encourage first-time visitors, and lifestyle publications were used to target ...

James Maxwell Award: And the winner is...

of their UK vacations online. This strategy was tied in to a media relations campaign and celebrity ... on the internet.' Yau recommended centralising all UK holiday information into a one-stop shop website ...

Campaign: Second Opinion - Graham Goodkind, Frank PR

designer/exhibit in a shop window/do a charity auction at the end' process doesn't really excite me any ...

Campaign: Turning crisis into good coverage for failed trip - Crisis Management

outlets and 190 calls. Measurement and Evaluation The coverage was tracked by monitoring press, online ...

CAMPAIGN: Best Sausage award wins sales for Powters - Consumer PR

for children at a local school in Newmarket, and invited local journalists to tour Powters' shop and factory ... Breakfast Show, BBC Radio 2, Sky Radio and BBC News Online. Titles as diverse as Farmers Weekly and Family ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.