22 Dec 2004
| by Ben Bold
Previously, the company's direct business was handled by several different agencies and its in-house team.
AOL has briefed Joshua to create a mailing campaign aimed at potential new customers, before working on other forms of customer relationship management, taking in online and email work.
The agency ...
20 Dec 2004
| by Staff,
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...includes posters on London Undergound, a direct marketing push, online banner advertising and a viral email ...
as specialists in mid- and long-haul travel.
"In contrast to other online travel companies, ebookers ...
being its appointment as the exclusive online travel agent in the Nectar loyalty scheme.
The campaign ...
20 Dec 2004
| by Staff
the contract; a consumer guide to shopping at home; and guidance and training to direct sellers to ensure ...
Penny Boys said: "The home is a unique environment in which to shop so it is particularly important ...
20 Dec 2004
| by Daniel Farey-Jones,
Draft will work with CA to determine an overall marketing strategy and will implement offline and online campaigns.
It is being backed by a team of Interpublic agencies across a number of disciplines, with support roles for Initiative in media and Jack Morton Worldwide in experiential and event marketing ...
16 Dec 2004
| by Daniel Farey-Jones,
months through a new online version of its postal consumer preference survey....The online survey, a shorter version of the postal survey, will be distributed beginning this month via email and will collect consumer data online. It is branded the Online Preference Service ...
sense for us to look at approaching consumers online."
The data will be added to The Preference ...
15 Dec 2004
| by Ben Bold,
The Bourne Leisure-owned brand is talking to a number of agencies about the work. The account, which is believed to be worth £5m, will include direct mail, inserts, door-drops, brochures and online activity.
Direct activity due to break in the new year will focus on how Butlins resorts cater ...
15 Dec 2004
| by Ben Bold,
The Royal Bank of Scotland-owned insurer is increasing its spend to capitalise on the popular appeal of its Churchill nodding dog brand icon. The character will be used in online activity and mobile phone picture messaging.
Churchill currently produces direct mail in-house, though it has used its ...
15 Dec 2004
| by Ben Bold
The Bourne Leisure-owned brand is talking to a number of agencies about the work. The account, which is believed to be worth £5m, will include direct mail, inserts, door-drops, brochures and online activity.
Direct activity due to break in the new year will focus on how Butlins resorts cater ...
15 Dec 2004
for shops billing under £100m - on its first attempt.
15 Dec 2004
the 33-strong shop lacks in stature, it makes up for in its new business success rate and aggressive
to remove filters
