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Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned by anti-fraud specialist Retail Decisions. It has predicted a rise from 2% of total Christmas sales last year to 7% this year and expects jewellery to be the most popular choice, followed by CDs, flights and...
Fox's Biscuits has created a Christmas online game to promote its Rocky brand to eight- to 11-year-olds. The snowboarding game, which is available at www.rockyr.co.uk, was created by digital agency DS Emotion.
Commercial media groups will be rubbing their hands in glee after the BBC confirmed today that it will be cutting back some controversial areas of its online presence.
LONDON - Small and medium-sized businesses expect to see online revenues rise by more than 25% next year, according to a new survey, but fears over security and IT fraud could hold back growth.
LONDON - The Preference Service plans to add a million new consumers to its database within 12 months through a new online version of its postal consumer preference survey.
Online shopping will increase in value by 64% this Christmas to £4bn, according to e-tail research firm IMRG. It reported that online retail is growing 26 times faster than the high street due to increased online choice and internet-only deals.
LONDON – Google has signed deals with seven major libraries, including Oxford University and Harvard University, and plans to put their collections on to the web.
LONDON - Some of the country's biggest online supermarket shopping services are being questioned by the Office of Fair Trading after allegations of overcharging.
LONDON - Software firm Empower Systems is making available almost 300,000 opt-in email addresses in what it claims is one of the cleanest and correctly sourced database of genuine opt-in consumer email addresses.
Mediacom has become the first UK planning and buying agency to sign up for a new system to measure effectiveness of online advertising campaigns.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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