MPs say licence fee 'least worst' way to fund the BBC
17 Dec 2004 | by Sam Matthews,
that online, interactive and multimedia should play be a more prominent part. In terms of governance ...
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ITV to probe website use
17 Dec 2004 | by MediaWeek
The 7 On Demand service, developed by the web analytics group, WebTrends, will allow ITV to follow the online activity of 5 million visitors to itv.com every month, seeing which areas are visited, how often and for how long. Colin Elms, head of publishing at ITV Sales, said the new service, which shows visitor ...
Agency Republic named Marketing agency of the year
17 Dec 2004
There was a dearth of digital pitches this year, despite the apparent increased interest in online ... of converting bricks-and-mortar brands into online players with long-standing client O2. The mobile giant now ... , including Parcelforce. In October, the Royal Mail-owned delivery service gave online a vote of confidence ...
Mr T plays on flying phobia for Orbis charity advertising
17 Dec 2004 | by Jennifer Whitehead,
The actor was persuaded to become part of the campaign by online creative agency Lean Mean Fighting Machine, which is creating the campaign for Orbis . The hook is Orbis' Flying Eye Hospital, a ... with Lean Mean Fighting Machine." The ads can be watched online at the Lean Mean Fighting Machine website ...
The Annual 2004: The Year in ... New Media
17 Dec 2004
The increasing sophistication of online creative is helping to drive growth at an extraordinary...no money whatsoever into online and almost another quarter again invest less than 1 per cent ... great to be able to point to a growing number of online campaigns that have had genuine brand impact, and to a body of online creative that is as exciting and well-crafted as anything in British advertising ...
Fox's Biscuits steps up its digital game for Rocky range
17 Dec 2004 | by Staff,
LONDON - Fox's Biscuits has launched an online Christmas game to promote its Rocky brand...for the Rocky brand by creating engaging digital experiences." Bertram said that Fox's sees online games like ... when brands recognise the power that online games have in building strong, lasting relationships ...
Nintendo backs Game Boy DS with £10m promo drive
17 Dec 2004 | by Mark Sweney,
Sales promotion shop Geoff Howe, integrated agency Cake, media agency Starcom Motive and digital shop Lateral are understood to be retained for work in the UK. The pan-European campaign, likely ... that the firm, which has traditionally used Leo Burnett Milan as its ad agency, had contacted other shops ...
The Annual 2004: The Year in ... Direct Marketing
17 Dec 2004
broad range of media, including ambient, DM and online, to infiltrate the target audience's world ... information about the dangers of unlicenced taxi cabs, and distributed them to pubs, clubs, shops and homes ...
The Annual 2004: The Year in ... Cinema
17 Dec 2004
of the campaign was live-action ads on 63-inch plasma screens in shopping centres. It also used cut-out images ... campaign including posters, online, radio and PR. Letters were written to newspapers about sharks ...
The Annual 2004: The Year in ... Creative
17 Dec 2004
of Germany. This idea consisted of huge, inflatable churches that were taken out to local shopping malls ... since worked on the Stella Artois online account and helped to win the MTV pitch. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
