Moving up: Career ladder - Experian Marketing Services
31 Dec 2004
home shopping consultant, she has more than 17 years' marketing experience working for Redcats, NBrown
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Below the Belt: Online treasure hunt challenge from Avongate
31 Dec 2004
it an online treasure hunt - just sign up on its website, unravel the weekly clues and you might just win ...
Poor delivery services will harm mail order
31 Dec 2004
More than three-quarters of the 1,000 people surveyed said they had encountered home delivery problems. Eighty-five per cent said bad delivery would stop them shopping with that retailer again, with 80 per cent of people saying they would tell others about their bad experiences. Ian Dignum, sales ...
Audi goes high-tech to promote new car
31 Dec 2004 | by Melanie May
The content of the stick explains the design, engine, lights, interior, grille and chassis of the A4, and also contains links to Audi's site where recipients can check price lists and options for configuring the car. Online broadcast specialist twofourtv has designed the content, with the campaign going ...
Norwich Union case study: Integrated success
31 Dec 2004 | by Peter Crush
It was this kernel of information that influenced the content of an ingenious integrated off and online campaign ... microsite was through a co-ordinated offline and online approach. Ads were placed from July ... and what it would rise to if they left it just one year." Online/offline interaction ...
Editorial: No single answer to DM having the Midas Touch
31 Dec 2004 | by Bill Britt, Editor, bill.britt@haynet.com
but couldn't remember the URL several days later used an online search to track down the offer. Likewise ...
2004 round up: 2004 - The industry fights back
31 Dec 2004
embrace new skills in 2005. "We'll see continued growth of digital and online in DM. There are now few ... activities. It's quite possible that digital and online could reach at least 40 per cent of agency's billings ...
Think Tank: Marketing to women - The gender factor
31 Dec 2004 | by Peter Crush
women of 16 may have more in common with boys their age, but also saying that they shop in Topshop ...
British Gas case study: Saving energy
31 Dec 2004 | by Melanie May
marketing manager. "We offer this through our engineers, online and through our energy efficiency team ...
Buyers spoilt for choice
31 Dec 2004 | by David Murphy
of the questionnaire, if one exists, or a screen-grab of the online data capture form. 8. Ask email list owners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
