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Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

of the Day each wrote four-page features, and coverage appeared in many national titles. BBC News Online ...

Media Analysis: Mobile mags aim for higher quality

) through its Megastores and V Festivals. Orange has its own shops, but you go in them to buy phones ...

Youth Marketing: Mobile mania

, youngsters appreciate operators' one-stop shop approach to products, their techno guidance and flexible ...

View From The Top: Another Branson?

guru Hans Snook) to the shop floor. Of these, two have a clear provenance in PR and corporate ...

Campaign: O2 helps Milly's Fund promote teen safety - Charity PR

nationals. There was extensive regional and online coverage, and 125 broadcast pieces appeared on TV. Three ...

Technology: Gadget Revolution

in coffee shops are now commonplace as tech PROs seek to grab their attention. Hiring hotel rooms for drop ... also set up a website, n-gage.com. 'The audience goes out, has fun, comes home and plays online. Our ...

CAMPAIGN: BlackBerry pitches as the must-have of 2004 - Technology PR

the opportunity to correct Sun Online features editor Jonathan Weinberg, which resulted in a further feature ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.