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News Analysis: Season of aggressive promotions

With Christmas just a fortnight away, shopping centres and retail giants have all gone...The hordes that descend on Brent Cross shopping centre in North London can now tune in to a ... the other shopping meccas across the country, such as traditional high streets, in the rush to Christmas ... customers reasons to buy or give evidence that you've committed to stress-free shopping.' Last year Dixons ...

Campaign: Ministry of Fun reveals decline of grottos - Consumer

supplier Ministry of Fun, more department stores and shopping centres are axing their Christmas grottos ... campaign to highlight the decline of this traditional aspect of festive shopping. Objectives ... , shop managers and event organisers. As well as the photocall, Ministry of Fun director James Lovell ...

News Analysis: Will consumer PR revive hurt M&S?

, as with fellow troubled institution WH Smith, M&S is facing competition on numerous fronts, with Top Shop, Next ...

Opinion: Leader - Sainsbury's PR must go beyond 'basics'

The three-year plan - in essence to shift jobs from head office to the shop floor - will go some way to appease the City and customers that Sainsbury's is acting to turn around its present-day reputation for poor customer service and out-of-stock goods. But phrases such as 'Back to Basics' and 'Making ...

Campaign: Oasis delivers growth plan to press and staff - Financial PR

of the articles included photos of the shops or the clothing range. In-house analysis showed every article ...

Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR

Wood founded Joe Public Relations, once one of the sharpest PR shops in town but an agency that suffered a torrid time after being merged into August. One Communications by parent NextFifteen last year ... it shares with FH, is already working for clients such as eBay, Lycos and shopping comparison site ciao ...

News Analysis: Co-op faces delicate balancing act

-operative Bank: Profits stood at £130.1m in 2003 Smile: Online banking service with more than 500,000 account ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.