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Nielsen and Massive link to track videogame advertising

an ideal and as-yet-untapped way to reach 18- to 34-year-old males, who form the core of online gaming ...

Healthcare Survey: Marketing Medicines

, according to an online survey conducted in October on GP Net, NOP World Health's GP online omnibus, provided ... of marketing material that would normally be brought to a GP face-to-face made available online through ...

Jungle Speed game gets online push through Remedy

LONDON – Gibson Games has launched an online campaign to promote a newly launched card game...The game, which is a variation of the traditional card game Snap but involving players grabbing a totem pole when cards match up, has already launched in France. The online campaign has been handled by Remedy and includes the setting up of a website and a viral push featuring "chin-panzees", which ...

Daisy & Tom appoints Zendor to provide fulfilment

to implement a call centre and warehouse system for its home shopping business....and Guildford, Daisy & Tom has an existing catalogue and online store , which are managed out of the flagship ...

Tesco to rival iTunes and Napster with music downloads

quality audio rate than Apple's iTunes and Napster -- 192kbps, 64kbps higher than the average online store ... presence in the European online market by launching its MSN Music Service in seven more countries ... was entering the online music market with EasyMusic, a service which he says will rival the likes of Apple ...

Xbox inks Halo 2 launch sponsorship deal with FHM.com

.com, said: "Our deal with Xbox illustrates the popularity and influence our online gaming site has by attracting such a key sponsor from the gaming world. We are looking forward to extending our online gaming ...

Nielsen to test the value of advertising in videogames

partner for The Sims Online, incorporating in-game product placement. Activision and The Chrysler Group ...

Sony's new Walkman to sponsor C4's Music Hall of Fame

-hour shows, one 90-minute show, the live event and online sponsorship. The deal was negotiated by Cate ...

Text messages push Diesel movie to male film fans

The MMS campaign targets men aged between 16 and 34 who have demonstrated an interest in films. There will also be an online advertising campaign on sites such as FHM , Maxim and Film Four . 'The ... 2 game 'The Chronicles Of Riddick: Escape From Butcher Bay' was released last month. Online media ...

Mitsubishi appoints Domino Systems to online task

recently launched its largest multimedia campaign -- comprising direct mail, PR, media, online and cinema ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.