to remove filtersElectronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
communications programme using online and offline methods. The business up for grabs includes games within its EA ...
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Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
's initiatives was the creation for HarperCollins of a panel of 50 teenage book reviewers, promoting online word ... business, including Shop Direct (£24m), WH Smith (£10m) and Lego (£6m), and defended the Diageo account ...
Electronic Arts begins direct marketing hunt
10 Dec 2004
communications programme using online and offline methods. The business up for grabs includes games within its ...
Close-Up: D&AD Annual has the hits but misses so much
03 Dec 2004
much life in musty second-hand record shops and is to be commended for it. This is a painstaking parody ...
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console...., but is resupplying retailers this week. Separately, games developer Ubisoft is to use online for the first time ...
Brand Health Check: Carphone Warehouse
01 Dec 2004
shop assistants, Carphone was a place where you could browse, touch the products, and, most importantly ...
Sector Insight: Video games - Platform potential
01 Dec 2004
.0 15.0 3 Home shopping/mail order 7.0 5.0 4 Electronics retailers 6 ...
Retail News brief: MoCo creates transactional website for distributors
24 Nov 2004
Mobile phone retailers including O2 will be able to track phone supplies online over their busiest
EMI creates own ringtone packs
24 Nov 2004
The music company has partnered with Carphone Warehouse to offer the prepaid ringtone packs through its Play Mobile brand, which it is establishing as a one-stop shop for mobile content. From this week, users will be able to buy the packs for £5.99 each. Every pack contains a unique code enabling ...
The Work: Private View
19 Nov 2004
. I suppose if an online company is producing its own online ads, then they should be pretty special ... inspired when creating online banners. While I heartily agree with this sentiment, I feel the approach ... , they may feel the same way and I expect better will come. Buy. All in all, not a great day at the shops ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
