to remove filtersNielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
an ideal and as-yet-untapped way to reach 18- to 34-year-old males, who form the core of online gaming ...
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Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
Draft will work with CA to determine an overall marketing strategy and will implement offline and online campaigns. It is being backed by a team of Interpublic agencies across a number of disciplines, with support roles for Initiative in media and Jack Morton Worldwide in experiential and event marketing ...
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
communications programme using online and offline methods. The business up for grabs includes games within its EA ...
Judo-obsessed dog stars in latest Virgin Mobile viral
10 Dec 2004 | by Jennifer Whitehead,
entertainment-hungry, highly active online users," Kydd said. As well as being spread virally, the campaigns ... , sponsoring highly appropriate, cult-like creative material and using our online seeding expertise ...
The Work: New Campaigns - The World
10 Dec 2004
they enjoyed with online short films for BMW by collaborating on a series of shorts to be available only ... Exposure: National press,magazines, outdoor, online THE LOWDOWN Virgin Atlantic has launched a print ... are running in newspapers and magazines and online around last week's inaugural flight. VEKKAUS OY - LIVE ...
Electronic Arts begins direct marketing hunt
10 Dec 2004
communications programme using online and offline methods. The business up for grabs includes games within its ...
The Work: New Campaigns - UK
10 Dec 2004
Communications planning agency: Naked Inside Media agency: Cunning Exposure: Bars and shops (magazine), in ... : Initiative Media planner: Claire Taylor Production company: The Sweet Shop, New Zealand Director: Steve ...
O2 in online Christmas push with Agency Republic ads
08 Dec 2004 | by Jennifer Whitehead,
LONDON - O2 is targeting people who are looking for a new mobile phone at Christmas with an online
OFT transfers iTunes complaint to European Commission
03 Dec 2004 | by Daniel Farey-Jones,
from Apple. The online music market is a huge growth area; the single market should work the same ...
T-Mobile gets in on Band Aid charity act with downloads
03 Dec 2004 | by Emma Rigby,
criticism Apple's iTunes Music Store has started selling the Band Aid 20 single. Apple iTunes online music ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
