Superbrands case studies: Comfort
30 Jan 2004
reached more than eight million people via radio, press and online editorial. Comfort has launched a ...
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Global Underground launches new site through Profero
30 Jan 2004 | by Jennifer Whitehead,
for creating online advertising programmes for companies including Ask Jeeves, Singapore Airlines and Debenhams ...
World: media analysis - How Metro became a magnet for big multi-market ad deals
30 Jan 2004
, online and street marketing, and created a new format: a 'flip cover' London-themed newspaper, providing ...
Agencies vie for £8m Barclay twins' Shop Direct task
30 Jan 2004 | by Staff,
LONDON - The Barclay brothers' home shopping division, Shop Direct, is looking for an agency...it into its Shop Direct subsidiary. Shop Direct comprises brands including the Kays catalogues, Marshall ... as Argos Additions -- which is distributed via Boots stores. The Shop Direct business, formerly known ... Simons -- to acquire all the GUS subsidiaries that made up its home shopping and home delivery business ...
Agencies vie for £8m Shop Direct business
30 Jan 2004 | by Jeremy Lee
The Barclay brothers' home shopping division, Shop Direct, is looking for an agency to handle its...it into its Shop Direct subsidiary. Shop Direct comprises brands including the Kays catalogues, Marshall ... as Argos Additions - which is distributed via Boots stores. The Shop Direct business, formerly known ... Simons - to acquire all the GUS subsidiaries that made up its home shopping and home delivery business ...
Home Office targets female recruits with Profero online work
30 Jan 2004
with an online campaign devised by Profero....distinctive online style, which enables us to deliver a strong, coherent message that really supports the police brand online." ...
Coca-Cola reveals online music download site in Mother press work
30 Jan 2004 | by Rachel Gardner
Coca-Cola is unveiling its new online music download site through a press campaign created...is through Vizeum. Initially, the ad will appear online with press executions due to run in lifestyle ...
Companies must think through CSR
30 Jan 2004 | by Anthony Hilton
When I see a Body Shop, I find it hard to resist the urge to chop down a tree, so I’m not the best
TBWA GGT mail pack emphasises storage space in new Vectra
30 Jan 2004
The mailing, which was created by TBWA\GGT, comes in a long envelope, which carries the line: "Shopping for a new estate? Here's why you should put us on your list." Inside is a 170cm-long till ... class. At different points along the receipt, hand-written comments in red mark the amount of shopping ...
Amethyst hands job to Smithfield
30 Jan 2004
Smithfield’s brief is to increase the profile of the firm by getting the transactions it works on coverage in online publications such as The Daily Deal, Mergermarket and efinancialnews, as well as the Financial Times. Smithfield associate director Reg Hoare is running the account, reporting to a number ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
