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Media Moment of 2004 - Danny Meadows-Klue

23 Dec 2004 | by MediaWeek

when the advertising community woke up and finally understood the power of online....Internet advertising went mainstream - with online adspend catching up with radio, the industry ... stop. More than 23 million of us are online every month in the UK and the rapid rise in broadband ... consumers spend online rose again, nudging the internet into second place ahead of radio and press ...

Aegis to pay up to $50m for US digital marketing shop

22 Dec 2004 | by Staff,

LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).

Media Moment of 2004 - Guy Sellers

22 Dec 2004 | by MediaWeek

of their media and other resources. Online media has certainly come of age in 2004 and moved into mainstream ...

Review of 2004 - 10 biggest marketing moments

22 Dec 2004

DOWNLOAD GOLD RUSH Coca-Cola, Orange, Woolworths and McDonald's moved into the online music market ...

Brand Health Check: Evening Standard

22 Dec 2004 | by James Curtis

sources for Londoners to choose from, including mobile and online. All of this is evident in the Standard ... ? The second is Evening Standard's online brand,thisislondon.co.uk, which from the convenience of our desks ... of the paper, rather than a free online version of it. DIAGNOSIS 2 - CARL LYONS, Marketing director, 95 ...

Washington Post to acquire Microsoft's Slate magazine

22 Dec 2004 | by Gordon MacMillan,

LONDON – Microsoft has sold its pioneering eight-year-old online magazine Slate to The Washington...as publisher. Slate was best known for being one of the first online magazines to attract big-name writers ... together reported revenues of $44.7m (£23.2m) for the first nine months of 2004. WPNI's online display ...

Aegis' media networks to deliver further growth in 2005

22 Dec 2004 | by Sam Matthews,

With 11 months' trading concluded, Aegis has revealed good growth against a background of modest market recovery. In Europe, Carat continued to perform well after winning key accounts including the £45m Lego and £23m Shop Direct tasks, although Carat France experienced a number of client losses ...

Yahoo! European president Chappaz in shock departure

22 Dec 2004 | by Staff,

Chappaz, founder of online shopping comparison service Kelkoo, which Yahoo! acquired for €475m in March, has decided to take a year's sabbatical, despite only taking charge of the portal's European business in October. Yahoo! Europe does not plan to replace him directly. Instead it has promoted chief ...

The 10 Pitches from Hell 2004

22 Dec 2004

to appoint what could be argued was the natural shop for them in the first place - the groomed team at M ...

Starbucks website to celebrate 20 years of Xmas blend

22 Dec 2004 | by Staff,

The site looks to inform and educate visitors about the heritage of Starbucks coffee and to further strengthen Starbucks Coffee Company's position as "the coffee experts". To drive traffic to the site , Starbucks has launched an online advertising campaign targeting women aged between 25 and 35 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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