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BBC the first broadcaster to construct Baghdad billboard

30 Sep 2004 | by Staff,

After months of negotiation with pre- and post-handover Iraqi authorities, the 14x4 metre billboard, promoting BBC Arabic radio and online, has gone up on top of a large office building in the commercial Al Mansour district. The poster is promoting the BBC's 89FM frequency with the strapline "The ...

Independent Nitro opens shop in UK with Unilever brief

30 Sep 2004 | by Glen Mutel,

to creatively led shops around the world. This would pose problems for Grey, which currently holds 22 ...

Mars sidelines Grey as it consolidates global advertising

30 Sep 2004 | by Gordon MacMillan,

the brand's agency of record, and awarded the Twix brief to the independent Asian roster shop Nitro ahead ...

FMCG gains most from online advertising campaigns

30 Sep 2004 | by Joe Lepper,

,000 people and found that online marketing raises purchase intent by 5% across all sectors, with FMCG ... , also found that FMCG online campaigns increased brand awareness by 5.9%, above the 5.4% increase across ... finding a 5.7% increase. However, the electronics sector performed less well, with online campaigns ...

Unanimis wins back Radio Times online ad sales account

30 Sep 2004 | by Staff,

LONDON - Unanimis has won back the online advertising sales account for its former client...Rival online ad sales network Adlink won the account from Unanimis in April, but BBC Worldwide, owner of Radio Times , decided to return the account to Unanimis this week. Rebecca Woodward, head ... as the online advertising for Five, the London Stock Exchange, eBay, Ticketmaster and ebookers. It also operates ...

Nature's Range appoints Avongate for list management

30 Sep 2004 | by Staff,

to marketers in the health, home shopping and finance marketplaces." If you have an opinion on this or any ...

Heinz relaunches soups range with sample roadshow

30 Sep 2004 | by Staff,

The campaign, developed by brand experience company Theatre, starts in October. The roadshow will visit city centres, shopping malls and consumer exhibitions across England, Scotland and Wales. Consumers will be invited to try three variants from Heinz’s Special premium soup range. The roadshow ...

Smart to support Forfour launch with Rapier mailing

30 Sep 2004 | by Staff,

The four-door car represents the company's attempt to break into the mainstream hatchback sector. The creative for the direct marketing campaign, produced by integrated agency Rapier, uses the line "There's not a single reason to buy our new Forfour" and highlights the car's innovative features. An online ...

Internet ads to soar by 30% in 2005

29 Sep 2004 | by MediaWeek

Online advertising in the UK is expected to increase by a massive 30% in 2005, putting the rest

Favourite brands: Brands we love, brands we hate

29 Sep 2004

. The survey was carried out during July and August 2004 by Joshua Agency, using its ConsumerCheck online ... living within 30 minutes' drive of one of its stores shop there at least once a year. - 34% like being able to shop under one roof at a department store. TOP 5 DEPARTMENT STORES Brand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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