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Homebase hires EHS Brann for £10m strategy review
19 Jan 2005 | by Ben Carter
The DIY retailer, which is overhauling its direct strategy, is planning to step up its focus on customer relationship management and has held talks with a number of agencies since the end of last year. It previously used direct shops on an ad hoc basis. Marketing has learned that the appointment of EHS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
