for maximising the advertising and sponsorship revenues for channels and online. He will also work with Jetix Europe's commercial sales unit, which offers sponsorship, advertising, online and interactive solutions ... experience across broadcast and online he will play a vital role in enhancing the Jetix UK offering. Michael ...
German car giant Audi launches a £4m campaign next week to support its new RS4 model. Starting with a TV ad on Channel 4, the campaign will go on to include print, poster and online support in January and February next year. For the campaign, Audi's advertising agency, BBH, has tinkered with the famous Audi ...
The agency bid against The7Stars and the Media Shop to pick up the business, which will be positioned alongside the Kettle Chips range. Kettle Foods marketing director Peter Wilson said: "Frontline understood the brief with a creative approach to their strategic thinking, that focused the targeting ...
The deal, brokered by Quantum Marketing, will include broadcast sponsorship, online advertising, in store sales promotions, competitions, email marketing and product sampling through retail chain, Ex Stores. There will also be a combined presence at events, starting in February 2006 at the Xscape ...
With that reward system in mind, here are Santa Palmer's Christmas onions, as well as those worthy of a few nice mince pies in the Christmas marketing stocking. Mince pie to Starbucks. One in every three shops seems to sell frothy coffee, but Starbucks draws me in. Christmas started on the cups ...
He has a brief from SMG to launch online ventures off the back of its TV operations north ... their commercial activities online and in the mobile arena. Windsor will look to do similar business in Scotland ... of opportunities" in e-commerce and online. A spokesman for the company said: "It's a very broad brief, but his ...
The giant banner, which measures 42 metres by 14 metres, hangs on Birmingham Town Hall in the busy shopping district of Victoria Square. The promotion for the new Peter Jackson-directed blockbuster, which ... Media has unveiled an online campaign, which will run on MSN and Yahoo!. Visitors to the home page ...
and an explosion of online activity. It's also been a year for consolidation, most notably GWR and Capital's merger...-founder of I-level, on the disproportionate distribution of online ad spend across the top 10 sales points ... unveiled plans to launch an online division; Zenith scooped £40m L'Oreal account. 19 JULY "If I were ... and IAB research revealed one in five online users were listening to radio. 26 JULY "They seem ...
screen. While it has already spent big on its online activities, in areas such as music and content ... investment online - and indeed in mobile - go into overdrive. Yet like other broadcasters, C4 has yet ... online content for shows such as Big Brother, viewers have had to pay via subscription, as they have ...
Jason Carter, managing director of Universal McCann Interactive, hit out at online media owners ... of an ongoing debate within the online community as to who should be responsible for introducing an industry ... offers a common currency for the planning and buying of online media and is a vital tool ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters