PR's leaders must go global - literally - to succeed
29 Dec 2005 | by Carlos Lareau
standard of reporting. Too often the local talent - the spark and entrepreneurship that made the local shop ...
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Shell to promote diesel at various events in '06
29 Dec 2005 | by Karl Greenberg
Peebles. "We want to put diesel back on peoples' shopping lists, by talking about [how] it's not your ...
Nielsen Media bows DVR measurement service
22 Dec 2005 | by Karl Greenberg
on Nielsen's online Press Room at www.nielsenmedia.com . ...
Just Breaking
22 Dec 2005
Car manufacturer Honda is using an online game to back the launch of its latest Civic model....different emails will be sent out to determine whether customers prefer to shop from interactive or more traditional online catalogues. SportingOdds, the online poker site owned by SportingBet, is targeting novice online gamblers with a website, direct mail and press campaign. The website, developed by Beechwood ...
Cover Story: International DM - The world is DM's oyster
22 Dec 2005 | by Melanie May
of the highest users of online shopping. Challenges: Small, widely dispersed population. Loss of commercially ... says there are fewer local shops providing the same service as a result of the demand for digital over ... shops producing award-winning work and countries such as Russia, Poland and China all striving ...
In the Bag: A round-up of new-business wins
22 Dec 2005
,000 B2B contacts. Powell targets mainly small-to-medium sized companies via catalogues and online
Data: When it's good to sell your customers
22 Dec 2005
, marketing director of Lakeland, says: "Customers come to us to shop and we don't believe we should profit ... 's their prerogative. We promise our customers they will never receive unsolicited mail as a result of shopping with us ... website dealing in new builds. Consumers looking for a new home register their details online ...
Taylor out in Ebiquita rejig
22 Dec 2005
The company said the move was prompted by "changes in future strategy" which would see the company shift more of its bureau business online and away from traditional bureau-based services. It said the success of EbiquitaDirect, its online data processing system, meant it required less operational staff ...
REaD Group buys pay-as-you-go preference service
22 Dec 2005 | by Daniel Farey-Jones
The online business, which launched earlier this year, aims to protect consumers from unsolicited product marketing. It charges subscribers for services including having their names removed from lists used by the top 50 UK client companies and being added to the Mailing Preference Service and Telephone ...
Need to Know: My In Box - Kevin Cordray
22 Dec 2005
February. I make two reservations online. Cirque du Soleil, Alegria is coming to London. I click ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
