to remove filtersRoyal Mail sends out first round of PiP packs
02 Dec 2005 | by by Daniel Farey-Jones
with a mailing to direct marketing agencies, printing companies, mailing houses, charities, home shopping
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Finance tops cost-per-click list as dating expense rises
19 Dec 2005 | by by Sam Matthews
of £6 in October. Recruitment suffered the most out of the five key online sectors -- finance, travel ... a big push in this sector over the coming months as the keyword "online dating site" jumped a ... is down to an early push for business because the coming weeks represent a busy time for online dating ...
Sony unveils personalisation tool n-CD
21 Nov 2005 | by by Ben Bold
Sony's B2B data arm DADC is behind the n-CDs, which have been designed for companies that use discs for promotional campaigns. By encouraging recipients to go online to register their details, companies can collate information on their CRM databases. This enables marketers to monitor ...
Christmas card specialist Powell appoints RSA Direct for list work
17 Nov 2005 | by by Joe Lepper
Powell's card business operates under the brands Noel and Waterlow and targets mainly small- to medium-sized business via catalogues and online activity. Richard Gibson, RSA Direct commercial director, said: "New mail order responsive B2B lists of this calibre are very hard to find. This list ...
Sony creates dedicated brand for business notebook PCs
08 Nov 2005 | by by Daniel Farey-Jones
Gyro was handed the branding and launch advertising task after winning a competitive pitch earlier this year. It also works for Sony's computer storage division Turbo. Small and medium-sized businesses are being targeted with press and online ads, and the range has been marketed to Sony's distribution ...
Microsoft looks to compete more aggressively with Google in Live launch
02 Nov 2005 | by by Staff
into its online services in an attempt to compete more aggressively with rivals such as Google....of the product groups" inside Microsoft. The firm will deliver many of its key products and services online ... messaging service, a new online email service to replace Hotmail, web security, data storage and other ...
New loyalty scheme accesses high earners through employers
19 Oct 2005 | by by Ben Bold
LONDON - Boutique customer publisher Jack Spaniels is this week launching an online reward scheme...Privilege Plus goes live tomorrow, when it will appear on the desktops of almost 300,000 staff from member companies including Goldman Sachs, Lehman Brothers, Merrill Lynch, Toyota, Procter Gamble and Citigroup. The service predominantly acts as an online shopping service by emailing staff once a month ...
Emap acquires online fashion firm WGSN for £140m
14 Oct 2005 | by by Ben Bold
LONFON - Emap has acquired Worth Global Style Network, an online fashion information, news
Lida wins Telewest business-to-business account
06 Oct 2005 | by by Ben Bold
activity will run across a variety of channels, including direct mail, online, telemarketing and email ...
PayFinder.com appoints Mardev to handle list
04 Oct 2005 | by by Ben Bold
LONDON - PayFinder.com, an online service that enables people to compare their salaries with those
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
