Dot Mobile. The service, which runs on the Vodafone network and will be sold online and on university
Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 The popularity of online search engines ... promotion, where contestants spent one week in a Perspex box in major shopping centres. Their only means ...
survey by The Grocer. It also upped the ante in the CD price war by slashing the online price ...
, Woman-UK, More online and Cosmogirl! online - were targeted to direct potential customers ...
in an environment that would be popular with this audience - shopping centres. The campaign formed partnerships ...
an online diary in the process, blogging their thoughts and experiences three times a day. The aim ... , and nationally to Times Online and Reuters Business Television while the experiment was taking place on 15 and 16 ... included a live feed on Times Online, as well as coverage in four regional newspapers, including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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