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Technology - Eleksen wins coverage beyond the tech press

and engineering press. Relevant online technology blogs and community websites were also chosen as a way to reach ...

iPod supplier forced into rebrand

Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name will now be handed over to Apple. The company has brought in tech shop Rainier PR's consumer subsidiary ...

Apple lures Seitz from Bite for European role

of the UK capital's shopping district is another indication of Apple's shift towards being a style ...

News analysis: The PC 'bad boy' shows soft side

online and allow buyers to customise their computers may be appealing, but it doesn't please everyone. PC ... CEO of a company on the Fortune 500 list - 1996: Customers buy Dell online - 2001 Hit ...

Opinion: Apple has underestimated online outrage

, and his understanding of the power of the online community, one can only wonder if he has taken leave ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.