News brief: Travelodge to run ad campaign
21 Dec 2005
. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency
The campaign was created by Kitcatt Nohr Alexander Shaw, with online work by its sister digital ... and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ... an online teaser banner ad campaign leading up to the New Year. Ginny Macklen, head of marketing ...
. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency
Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail, online and entertainment partners. The agency will use the partnerships to promote the tourism body's 'Live It. Visit Scotland' strapline. It will also aim to generate awareness of Visit Scotland ...
of programmes Nigel Pickard. 9. ONLINE REBOOTS Online advertising is booming, and there is no sign ... Bureau revealed that online spend had totalled £653m in 2004, putting it ahead of radio. This year ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ...
The task involves developing the Page Moy brand positioning, communications and visual identity. The work will be rolled out during the first half of 2006 and will cover literature, direct marketing, advertising, online and internal communications. Page Moy is looking to appeal to a larger audience ...
DFGW has won the £14 million creative account for the online travel brand Expedia after a pitch...holidays by purchasing each segment separately and competes with traditional tour operators and online ...
shopping malls and bars THE LOWDOWN Fat Cat Kit is an online supplier of branded flat-screen TVs ... Exposure: Online, extreme sport sites, customer and prospect mailing THE LOWDOWN Archibald Ingall Stretton and its online arm, Dais, have developed an integrated campaign to back the launch of the high ...
LONDON - DFGW has won the £14m creative account for the online travel brand Expedia after a pitch...holidays by purchasing each segment separately and competes with traditional tour operators and online ...
LONDON - VisitBritain is to invest £12m, primarily online, in promoting EnjoyEngland as part of a...Spearheading the activity will be next year's relaunch of the EnjoyEngland.com website, which the body aims to build into a marketing platform to compete with the big industry operators. EnjoyEngland.com will offer information from local tourist offices and VisitBritain to become a one-stop shop ...
." The work excludes online and below-the-line activity, which is currently under consideration. Steve ...
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